I’m an Italian-Eritrean art director and creative consultant, born and raised in Genoa and now based in Milan.

As a kid, I’d fall off my bike, doodle on every surface, and tinker with anything I could get my hands on. I watched the sea that doesn’t care and learned what really matters: homemade pesto, people’s stories, FC Internazionale Milano, those who remember, and those who give everything. After earning an arts diploma, where I explored drawing, sculpture, painting, and other practices, I chose to focus on product design and graduated in the field.

For years I commuted between Genoa and Milan, devouring books and entire discographies on perpetually delayed trains. On those rides, I discovered authors and artists who made the hours feel shorter and the journeys worth it. Since then, all I’ve needed is the spark of discovery to remind me I can go anywhere and stay anywhere.

Along the way, I was selected to exhibit at Milan’s Fuori Salone, designing and creating products shown in several exhibitions. I co-founded and directed FOUR DOMINO, an independent Italian magazine dedicated to music and culture, known for its long-form approach and collaborations with artists, major labels, and independents. Later, as Art Director at Appnova - a creative agency with offices in London, New York, and Rome - I led advertising campaigns and digital projects spanning luxury to tech.

Today, as Head of Design at Lundquist’s Creative Solutions team, I lead projects with a clear goal: to create innovative, sustainable solutions. I work with companies of every size, locally and globally, balancing strategic vision with aesthetic impact.

In recent years I’ve broadened my horizons, exploring new industries and developing ideas and personal projects without letting go of certain habits. Even now, I’ll stumble upon a song I’d forgotten, remember the lines that stick, and look out at the sea that doesn’t care.

I still sketch, lose myself in the details, and notice what has always been there. A bit like when I was a kid, trying to stay upright on a bike, just following what’s beautiful, simply because it is.